Bringing Club-Level Data to the Masses | John Muller on Football’s Analytics Revolution
Description
In this special Huddle Breakdown Interview, Alan and James talk to John Muller — The Athletic alumnus and co-founder of Futi, a startup aiming to bring club-level football analytics to fans. Muller explains how data changed the sport not through tactics but recruitment, and how Futi is closing the gap between elite clubs and supporters. They discuss the evolution of analytics since Guardiola’s Barcelona, the next frontier of tracking and computer-vision data, and why understanding space is football’s true language.
You can find John on Bluesky at @johnspacemuller.com and Futi app at @futiapp.bsky.social
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